In this digital era of millennia to enhance and boost user experience, UI designers are essential for having a long-lasting impact on users’ minds. We have more than 2 billion worldwide websites. Hence a balance of both UI (User Interface) and UX (User Experience) should be considered while designing the application so that the audience can browse content through the app at ease and in their comfort.
User experience is a countercyclical process, so UI designers need to create visually appealing designs with minimal clickable objects. Statistics say that out of 7 billion smartphone users across the world, only 3 million applications are available on the Google Play Store.
Before understanding the need for an excellent UI designer for app success, let’s dive into what UI and UX imply!
User Interface – UI: A human-machine interface used to present an app. The salient features of any app are the graphics, appearance and designs. The design of the app should be visually appealing and easy to use.
User Experience – UX: The holistic journey users traverse as they use an app or product. The users’ points of perspective or view control the total experience of the app.
UI and UX are often thought to be synonymous but they vary in definitions:
- User Interface (UI) design is always limited to the screen whereas UX design is an overall experience of the user
- User Interface (UI) design focuses on the performance of the app and User Experience (UX) design is the entire users’ experience journey
Impact of UI designer on business and gross potential revenue:
An effective UI designer has a vital role to play to expand business growth. To build a good reputation and enhance the brand value, the users’ experience is very important.
1. UI design leads to customer satisfaction:
The UI designer should be in context with the user. An effective UI designer should be tailored as per the user’s expectations to satisfy and delight the customers.
The design of your app should have the necessary features. In addition, there should be an attractive Call to Attention button.
2. To create brand and identity recognition:
Apps are the best means for brand recognition and to stand out in the competition. The loyal users at times share valuable suggestions on the necessary aspects that they wish for in the upcoming design. The mobile app design process is seen as an integrated task that increases revenues and in turn, helps in the expansion of business.
3. Time is money and a good UI design saves both:
An excellent user interface is a result of an efficient UI design that enhances user experience and user interaction. This is a very cost-effective solution.
4. UI design helps you focus on your clients’ needs:
A UI designer is always made client-centric to target the user community. Engaging and appealing content and design is an eye-catcher.
Appropriate segmentation of users by gaining clarity on the customer needs is better achieved through the UI design. Fitting in your customer’s shoes always helps in gaining profits along with a loyal customer base.
The unique UI design ideas will help you always make you a niche player in the entire competition.
For digital presence, customers need UI designers to work best for apps to be successful. The expectations are a bit high for mobile users and so they search for apps that are intuitive and easy to operate. Coding Brains has UI designers who can create user-friendly UI having simple operations that stand out in the market carving digital footprints. For more information, please contact us.