First, the Restaurant Sector used to print flyers and menus to advertise local produce, but now this is becoming outdated and seems to die out. As Information Technology is continuing to evolve Digital Signage Solutions are being utilized by many Restaurateurs to give them an edge over Competitors because digital screens allow them to easily showcase their special meals & deals, helping them to stand out and engage with more Guests as a bridge of communication between Business and customers.

According to a new GIR (Global Info Research) study, the worldwide market for Digital Signage Software is expected to grow at a CAGR of roughly 12.4% over the next five years.

Implementing Digital Signage Technology, you can have a ton of advantages that will lead to higher customer engagement and loyalty over traditional static signs:

1) Supporting Promotional Campaigns

Delivering Tailored Information regarding Special Promotions, Best deals, and New Menu items through Graphics or Video Formats, Digital Signage helps a Restaurateur to gain more attention of the customer whether he is already in a Restaurant or just passing by.

2) Managing Menu on the Fly
Restaurants have different Menus for dayparts, So it becomes important for Regular updating of  Static Menu Boards for Price Changes, Addition of New Items and reflects unavailability of a particular dish. Unfortunately, all these processes are Time-Consuming. By Contrast, with Digital Signage System, you can effortlessly manipulate menus and prices by programming the Software to initiate the last minute changes.

3) Reducing the Recurring Expenses

With Traditional Menu Board additional cost is often incurred when it comes to printing out the content when a change comes up. While Deploying Digital Signage, customized information can be disseminated without bothering the Audience’s eyes which leads to more purchase and increase profit margins.

4) Entertaining Guests at Premises
Digital Signage Displays can be used to amuse Guests within the Ambience during Order Placement and receive them. Incorporated with value-added content such as Business Videos, Trivia Questions, Food Pictures and Ingredients are just some of the things that enhance customer engagement and earn loyalty for long.

5) Eliminating Errors and Inefficiencies
With a Static Poster Menu Board, there’s always been a risk to make minor changes in the content that becomes frustrating for a smooth operation. On the other hand, with Digital Menu Board you can easily manage the entire network of Menu Boards from one central location with an internet connection.

With a Digital Signage innovation, you can better control over where eyes go. Through Value-added functionalities like Moving imagery, video andNewsfeed they won’t feel bored while waiting for their food. As a Result, it creates a fun aspect with their dining experience and compels them to come back for revitalizing memories. And as a Leading Software Development Company, Coding Brains has vast experience in Providing Digital Signage Software, Services, and Support which help you to achieve the best Return on Investment for Restaurant’s Brand Value.

So, if you are seeking any support regarding Digital Signage Solution or other Offshore IT Consulting Services, you can visit us at

Written By
Faiz Akhtar
Faiz Akhtar
Faiz is the Technical Content Writer for our company. He interacts with multiple different development teams in Coding Brains and writes amazing articles about new technology segments company is working on. Every now and then he interviews our clients and prepares video & audio feedback and case studies.