Social Networking sites : How does it help the overall business growth

In this blog we are going to look at how can social networking sites help us:

  • Users can also connect with like-minded people. Social networking sites make it easy to join groups and make friends online with others who share the particular interests you have, even if it is relatively different.
  • It is possible to make connections with others long distances and cross international boundaries very easily in such a way that it becomes very helpful for the company by providing solutions and extensive data and help.
  • Social networking can also help in increasing voting rates and facilitate further political change. Political campaigns including elections, boycotts, rallies, and marches are all set up and explored via social media.
  • A large number of people are contacted quickly during the event of any kind of emergency, such as a hurricane, wildfire, or terrorist attack.
  • Certain groups often referred to as senior citizens, or the physically disabled, can maintain relationships and continue to feel connected to society more easily than ever.
  • Social networking sites can be a great source of entertainment. Many people have been using websites like Facebook for a little light relief needed during a break from work, or when they are relaxing at home.
  • Social media provides excellent opportunities for musicians and artists to increase their talent without the need for a corporate contract. That is how the pop star Justin Bieber was discovered on YouTube.
  • Users can easily catch up with news and get to know about local events. Provided the source is trustworthy, social networking sites can be a huge source of information, whether it is the international news, keen details of the latest bargains at the local store, or reviews of the latest restaurants.
  • The police have been increasingly using social media to catch the latest criminals.
  • It is usually free of charge to set up a social networking account and use it properly.
  • Businesses and organizations can very easily use social networking sites to promote their latest brand and also update customers by promoting products and continuous events. They can even employ direct marketing, traditional advertising, or any other kind of sales method.
  • “Crowdsourcing” and “crowdfunding” are very great ways for people to participate in the continuous collective funding for a project.
  • Social networking sites in the online world can be a great way to find a reliable job. Sites like LinkedIn are particularly made only for this purpose.

There are also a few Disadvantages of Using Social Networking Websites, let us look at a few of them.

  • Users can’t be sure that their data is safe. It can be stolen, or even sold by the site in a few instances.
  • Scams, computer viruses, fraud, and identity theft all these things occur on social networking sites.
  • Children usually use social networking sites to cheat and copy their assignments easily.
  • People have been wasting a lot of time on social networking sites without any obvious benefits. All their work career, studies, social life, and even physical health suffer a lot as a result.
  • Businesses that use networking continuously run the risk of making a faux pas or worse, and undermining the brand.
  • Terrorism and hate groups use these social networking sites to promote their views and recruit new members of the company.
  • Once information gets posted on a site and is shared, it can be very difficult or almost impossible to delete or retrieve the information.

So in conclusion we can say that it is very important to maintain a balance between both the advantages and disadvantages of digital solutions. For more information on social media marketing solutions please contact us at coding brains.

Written By
Faiz Akhtar
Faiz Akhtar
Faiz is the Technical Content Writer for our company. He interacts with multiple different development teams in Coding Brains and writes amazing articles about new technology segments company is working on. Every now and then he interviews our clients and prepares video & audio feedback and case studies.