The way Mobile Technology is advancing, people like to use apps rather than browsing the specific website. It doesn’t matter you are having an iOS Device or Android when you step in the app store, you can have a number of mobile applications for a purpose. Maybe it’s an advantage for a user, but somewhere it creates stiff competition for newbies in the app market if they are continuously ignoring the facts while designing the mobile app.

According to Quettra, a Mobile Intelligence Company, the average app loses 77% of its DAUs (Daily Active Users) within the first 3 days after the install.

Here, in this latest write-up we’ll outline some reasons that are responsible to an extent for your Mobile App failure:

1) Where is Your Original Idea?

If you look at it, after a specific period of time some mobile applications become unsuccessful, the reason being the absence of the original idea. Honestly speaking, your efforts won’t pay off more if you are in a hurry to design an app while copying someone’s approach. If you really want to be unrivaled in the app market for the long run, no doubt as an app owner you have to invest your precious time in proper market research and evaluation for featuring a unique application that could lure more users.

2) Poor Advertising Strategies

Going through the analytics or statistics, you can find that in a year millions of apps have been releasing at a fast-moving pace. At this point in time, the number of mobile apps dwindles due to poor branding and wrong advertising moves. Right now following an agile approach, mobile app developers should be familiar with smart ways to opt for marketing and Promotion techniques. Take an instance of Advertisements of compelling benefits of an app that can be aired on social networks or video streaming platforms to captivate the target audience.

3) Absence of Required Money

In most of the cases, it has been seen that some mobile apps fail because of insufficient capital investment. This issue arises when you developed poor financial planning and strategy. In the initial phase, it won’t make any difference but as your application grows, you need more financial resources for continuous app support and maintenance along with the addition of extra features as per client requirement. In such a time, it becomes essential for you to formulate a solid plan before putting money into app development.

4) Avoiding User’s Feedback

Whether you believe this approach or not but customer’s opinion plays an important role when you develop a product or offer a service. If you follow this approach, unquestionably you can pace with the evolving consumer demands and maximize your profit in the long run. The same scenario applies to mobile application development. If your developers don’t pay heed on this section, definitely they are missing to meet user needs. This is why you need to add a comment option in your app for knowing where you need to improve.

5) Application Performance

While designing a Mobile Application lots of components are involved in for amazing user experience and it happens at that time when your app will be intuitive. It means to say if a user has to struggle for operating basic functions, the result will come out in the form of poor usability because of long load times and registration procedures.

Finally, if you wish your mobile application to have a high download rate with user retention, you are required to make a good impression before launch. For developing an app that could stand out, you have to make planned moves and be assured about the strategies you deploy when deciding the market of your application.

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Written By
Faiz Akhtar
Faiz Akhtar
Faiz is the Technical Content Writer for our company. He interacts with multiple different development teams in Coding Brains and writes amazing articles about new technology segments company is working on. Every now and then he interviews our clients and prepares video & audio feedback and case studies.