In this Technologically Advanced Era, Business entities need to stay upgraded with the latest Web Trends not to retain a consistent source of revenue but to reach your target demographics in a fast-paced manner if we only talk about the Mobile Applications. As smartphones are increasing in numbers, Mobile has become life and blood. So it would be wise to have a Mobile App other than Website for more engagement of customers because People spend their time more on Mobiles than on Personal Computer.

Over the widespread usage of Mobile Apps Jacqueline Leo, Editor in Chief of The Fiscal Times says, “There’s a mobile app for almost anything you may want to do, any situation you confront.”

As per a report by Allied Market Research, titled, “Global Mobile Application Market by Marketplace, App Category, and Geography: Opportunity and Forecast, 2016 – 2023”, the global mobile application market accounted for $108,440 million in 2016, and is expected to grow at a CAGR of 19.2% to reach $311,249 million by 2023.

As a Business personality if you think about how this innovation helps to interact with the audience in a new way, then have a look at the following points:

1) Direct Promotion

With the help of Mobile App, you can easily connect to the user on the basis of search results and provide them customized information such as discounts, special offers, and bonus through push notifications if they are interested in your products or services.

2) Brand Visibility

Sometimes it happens, if you want to access a website, but you confused over the domain name. At this point in time if they installed the app on their smartphone they can get you regardless of time and place which provide a chance to be visible at all times before the eyes of the target community.

3) User Engagement

Having a Messaging feature in your mobile app, you can communicate with your customers in a more efficient manner. Take an instance if your potential customer has an inquiry about your Product and Services, you can interact with the customer service agent on the virtual platform.

4) More Incentives

By an App Monetization Technique, you can generate revenue by displaying promotional campaign of other brands within your platform which helps you to generate leads through your app and earn profit for the same.

5) Edge over Rivals

Gathering Information regarding responsiveness to a particular content you can personalize campaigns for your products which helps you to stand out from the competition in the prevailing Marketplace.

Finally, A Mobile App provides an opportunity to analyze the preferences and habits of ever-changing consumer insights by collecting data that enable you to understand Buying behavior and helps to put marketing efforts at the right place. And as a Leading Software Development Company, Coding Brains has vast experience in designing attractive Mobile Applications.

So, if you are related to any line of Business and seeking support regarding comprehensive Mobile App Solutions or other Offshore IT Consulting Services, you can visit us at

Written By
Faiz Akhtar
Faiz Akhtar
Faiz is the Technical Content Writer for our company. He interacts with multiple different development teams in Coding Brains and writes amazing articles about new technology segments company is working on. Every now and then he interviews our clients and prepares video & audio feedback and case studies.