Not too long ago, When Innovative Technologies started to get Fame in the Hospitality Brands to stand out from the Prevailing Competition. And Beacon is one of them, that is picking up pace among the Hoteliers right now. As it is connected to the Internet of Things, you can send Informative Messages to your Target Client in a frequent manner.

Beacon is a little Area Based Sensor that can be placed anywhere in Hotel. If a Guest is having a Smartphone, then they can have a Promotional Message with Useful information during their stay through Push Notifications.

As Per a Report by Allied Market Research, titled, Beacon Market by Type, Technology and Application: Global Opportunity Analysis and Industry Forecast, 2018-2024, the global beacon market was valued at $626.5 million in 2017, and is projected to reach at $14,838.8 million by 2024, growing at a CAGR of 61.5% from 2018 to 2024.

Here, We’ll discuss the capabilities of Beacon innovation that provides a Methodology to engage with the guests to a new level:

1) Bids Goodbye To Long Queue
Suppose if Your Guest steps in Hotel Premises and appears within the specified area of the Beacon placed there, they are easily identified by the Front end Staff, Which enables to send Welcome message to the Guests on their mobile phones during arrival. As a result, customers don’t have to go through a long check-in procedure that paves a way to customer satisfaction.

2) Something Special For Guests
Utilizing Beacon Approach, A Hotelier can personalize Targeted alerts on the Basis of their Guests preferences. Take an Instance, if Some guests are at Bar, you can send them custom-made Marketing Messages on Smartphone about Special Discount on Beverage of a Specific Brand. This enhances your service engagement and increases inbound sales.

3) Getting Insights on Behavior

Beacons can be used to collect data about how much time a visitor spends at varied places of a Hotel’s Property such as Bar or Spa and which areas are most preferred where he walks around. All these things give you a clear picture of the likes and preferences of Guests at Specific Times. This way you can recognize the profit centers where you can invest more through highlighting Loyalty Programs and Offers.

4) Productivity for Enhanced Service

With the Use of Beacons, SMS Alerts can also be sent to Housekeeping Staff and Maintenance crew if Specific Places of premises have not been serviced at per Scheduled Time. It gives you an opportunity to analyze the performance of the workforce and design programs to maximize the productivity of Staff for enhanced Guest Experience.

5) Keeping an Eye on Loved Ones
Responsibilities of Guests increases when they have to track the activity of kids by using a tracking device if they are playing on a large property of Hotel during absence, But with the usage of Beacon, Parents can be notified instantaneously if loved ones cross the perimeter. This enables Guests to attend in-house events personally without worrying about children if they are away from them.

Finally, there are a Number of ways Hotel Operators can exploit Beacon Method to provide a Seamless Guest Service which constructs a road for Businesses to provide more Targeted and Personalized offers to Clients. And as a Leading Software Development Company in hospitality, Coding Brains has vast experience in offering Beacon App Development Services.

So, if you are seeking any support regarding Beacons Application Solution or other Offshore IT Consulting Services, you can visit us at

Written By
Faiz Akhtar
Faiz Akhtar
Faiz is the Technical Content Writer for our company. He interacts with multiple different development teams in Coding Brains and writes amazing articles about new technology segments company is working on. Every now and then he interviews our clients and prepares video & audio feedback and case studies.