In this Era of cutthroat rivalry in a Marketplace, utilizing innovative solutions is obsessively important for accelerating a Business, especially then when you are associated with Hospitality Sector, where customers are in number, who analyzes your face value, not because of the physical product but your unforgettable service that they experienced once. Even then, it can be a Herculean Task to opt which sort of innovation matches your Business requirement, when you are not familiar with a number of latest Applications or Softwares evolving around. In addition to this, every Service has its unique features and operations so one specific software may not support another Business within the same industry if we only talk about Spa Business.

Basically, Spa is a collective term coined for Massage, Pedicure and other Body Treatment such as Body wraps and salt grows under the expert team of professionals to rejuvenate your Brain and Body in a right manner. To effectively promote service and engage with the guests in premises, Spa pioneers need to be more agile and keep up with new trends in the market. With the right technology in hand, they would be more capable to market their Brand along with managing all Business Functions simultaneously.

Overseeing the significance of Technology in Spa Industry John Harms, CEO of Millennium International says, “A savvy spa owner searches out the tools with the best balance of cloud, usability, device independence, and key metric tracking to ensure they become better with the new software.”

Similarly, Jeff Dickerson, CEO of Day Smart Software says,” Spas also need to keep up with the demands of their clientele. Solicit feedback and listen carefully—your clients may show you the next big thing before any technology provider.”

Here in this Blog post, we will let you know how you will stand out with the popular innovation to make your Spa Business successful among the rivals in the Hospitality Industry:

1) Showcase Your Business on Virtual Platform

Online visibility in the form of a professional website drives a number of opportunities for your Business which helps people to find your services such as Facial Therapy or treatment of nails, and differentiate its features from the competitor’s in the prevailing market. So, it doesn’t matter how much you are dedicated for guest service and ready to engage with them, no business can flourish for long without an effective advertising campaign if you wish to attract more customers around the world.

2) Reach Out to Previous Guests through Emails

With a perfect Email Campaign, you can add value to your previous customers, by sending targeted and personalized messages regarding promotions and Treatment discounts on return visits at your Spa, that, later on, increases engagement and loyalty of the audience with the company for the long run. What you have to do is keeping the communication process opened from both sides and allow them to let you know how often they like to interact with you.

3) Regular Marketing Campaign on Social Networks

Just as social media has been emerging as a powerful tool for sharing ideas and thoughts, marketers around the world, are personalizing it for effective marketing and advertising operation, which costs nothing but give you a lot. So, if you run a Spa, and wish to attract more customers, you can run a specific campaign on social media, motivating prospects to share relaxing moments during their stay. If the ideas of jury match with the ideas of customers, then they can enjoy a free service at their Spa.

4) Exploit Reviews through Review Management Software

Word of mouth promotion is always being an indirect part of marketing, that doesn’t cost your budget. It starts with the feedback of service by the customer, not to the company, but to a person who may be his friend or close kin. If he had a positive experience, then his views will help you to pull more people as potential customers for Business. But with the integration of Review Management Software on your web page, you can enable guests to put their comments about service, which helps you to lure more clients for your service, if they find reviews good source, before visiting.

5) Show Your Service Appearance through Regular Blogging

With an aim to keeping up to date your Target Audience regularly, a Blog can provide you a resource to describe the shape and structure of your Spa Service as well as how it works. On this platform, you are able to share your ideas and suggestions about the latest developments in the industry if it’s about new therapies and aesthetics for Body care and how all these techniques are helpful for a person as a whole.

With the Advancement of new tools and techniques of Promotion, it is proved that conventional marketing doesn’t work for Spas. That’s why Hospitality Giants are switching to ongoing technologies whether it is advertising or after sales support. And as a Leading Hospitality Solution Provider, Coding Brains offers an array of IT solutions for various aspects of service such as Website Development, Social Media Integration, Review Management Software at one Platform.

So, if you are engaged with the Hospitality Industry and need any support specifically for Spa Business or other Offshore IT Consulting Services, you can visit us at

Written By
Faiz Akhtar
Faiz Akhtar
Faiz is the Technical Content Writer for our company. He interacts with multiple different development teams in Coding Brains and writes amazing articles about new technology segments company is working on. Every now and then he interviews our clients and prepares video & audio feedback and case studies.