Custom mobile apps have been on the rise and that is the reason that custom mobile apps are reported to save an average of 7.5 hours per employee per week and more than 80 % of business owners believe they have helped them generate additional business revenue!

Custom mobile apps can be partially or fully personalized to suit specific business needs. These applications are particularly tailored to appeal to a specific audience rather than just providing a solution that suits a large group with different requirements. This is the main reason why custom mobile app development is gaining so much momentum and proving to be an attractive option for all kinds of businesses.

10 business advantages of developing your own mobile apps

Today, businesses of any kind, whether it is small, medium, or large, take advantage of customized business applications that can help them stay competitive and increase productivity. Below are some of the most popular benefits of custom mobile app development for your business –

Improves efficiency:

Since enterprise applications are custom-built with your business requirements in mind, it behaves like comprehensive application that performs multiple functions, so there is no need for multiple applications. Because these apps are tailored to your work style, they increase employee productivity and thus ROI

Offers high scalability:

Common applications have been built to handle a limited number of resources and processes. Let’s say your business grows, these applications may not be able to handle the load. But on the other hand, custom applications are built with all these parameters in mind and can be quickly extended if needed.

It secures your application data:

Usually, we see that General business applications may or may not have specialized security features that can put your business data hugely at risk. A custom application built exclusively for your business can strengthen your data security system as appropriate security measures will be taken care of while developing the application according to your business needs.

Integrates with existing software:

General business applications can very much work seamlessly with your existing software. Custom apps are built with your current business software in mind, so they’re guaranteed to integrate well and work without any bugs.

Easy maintenance:

Just by using mainstream apps for day-to-day business operations, you are going to risk being at the helm of an unknown mobile app developer. If the developer decides to terminate the application for some reason, just find a new application and interrupt the existing operations.

Improves customer relations:

Customized business apps would allow you to send personalized updates about your products and services to current customers in real-time. Additionally, it gives you access to client details and gets feedback that can be used to improve long-term customer relationships

Facilitates acquisition of new client data:

Also by adding simple forms and surveys to your own mobile app you really benefit from all the client information you need. In addition to being a discreet way of gathering information, it also saves time for clients and employees by not having to physically submit documents

Provides real-time access to the project:

Having easy access to all work documents is very useful when traveling. By providing an app that is specially customized for your business, you can easily sync your phone with your computer and have access to all your work documents, tasks, calendars, etc. Procuring brochures and contracts to share with clients is also easy with your own business. application

Easy project management:

It also becomes very handy to install your own app to keep a real-time check on the progress and deadlines of the project you are working on. It is possible to send updates at each phase of the project and when it is completed  a billing cycle can be maintained for each phase of the project

Uploading Digital Files for Liability:

It is also very much possible to capture the Ideas and thoughts about your customer on the phone and dictated. These recordings are then directly stored in secure locations and only authorized persons can have access to them. This has helped in improving accountability and also helped in serving the precious customers better.


In coding brains, we meet the needs of the client and see how we can control projects in real time. For more information on custom mobile app development, please contact us at Coding brains.

Written By
Shriya Sachdeva
Shriya Sachdeva
Shriya is an astounding technical and creative writer for our company. She researches new technology segments and based on her research writes exceptionally splendid blogs for Coding brains. She is also an avid reader and loves to put together case studies for Coding Brains.