It is important to develop a corporate WordPress website that is not only visually appealing but also functional, user-friendly, and optimized for search engines. WordPress is a popular content management system (CMS) that is used by businesses of all sizes to create and manage their websites. A corporate website is one of the most important assets for a business, as it serves as a digital face and a platform for marketing, sales, and communication.
According to a survey by HubSpot, 76% of users say that the most important factor in a website’s design is “the ease with which they can find what they want.”
In this blog, we will discuss the essential elements of corporate WordPress website development, based on industry best practices and research statistics.
Clear and Consistent Branding:
The first essential element of corporate WordPress website development is clear and consistent branding. Your website should reflect your brand identity, including your logo, colours, fonts, and messaging. It should also be consistent across all pages and sections of your website, to provide a cohesive and professional look. A study by Lucidpress found that consistent branding across all channels can increase revenue by up to 23%. Therefore, it is important to work with a professional WordPress development team to ensure that your website reflects your brand identity and communicates your value proposition effectively.
Responsive design is another essential element of corporate WordPress website development. Your website should be optimized for different screen sizes and devices, including desktops, laptops, tablets, and smartphones. According to Statista, mobile devices accounted for 54.8% of website traffic worldwide in 2021. Therefore, it is important to ensure that your website is mobile-friendly and provides a seamless user experience across all devices. Responsive design also affects search engine optimization (SEO) as search engines prioritize mobile-friendly websites in their rankings.
User-friendly navigation is crucial for corporate WordPress website development. Your website should have a clear and intuitive navigation structure that helps users find the information they need quickly and easily. This includes a well-organized menu, breadcrumbs, and search functionality. According to a study by Nielsen Norman Group, users tend to leave a website within 10-20 seconds if they can’t find what they are looking for. Therefore, it is important to invest in user research and testing to ensure that your website navigation meets the needs and expectations of your target audience.
Engaging content is another essential element of corporate WordPress website development. Your website should provide valuable and relevant content that educates, informs, and entertains your target audience. This includes blog posts, whitepapers, case studies, videos, and infographics. According to a study by Demand Metric, content marketing generates three times as many leads as traditional outbound marketing, while costing 62% less. Therefore, it is important to develop a content strategy that aligns with your business goals and provides value to your audience.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is an essential element of corporate WordPress website development, as it helps your website rank higher in search engine results pages (SERPs) and drives more organic traffic. SEO includes various tactics such as keyword research, on-page optimization, link building, and content marketing. According to a study by BrightEdge, organic search drives 53.3% of website traffic, while paid search only drives 15%. Therefore, it is important to work with an SEO expert to ensure that your website is optimized for search engines and provides value to your target audience.
Call-to-actions (CTAs) are an essential element of corporate WordPress website development, as they guide users towards taking a specific action, such as filling out a form, subscribing to a newsletter, or making a purchase. CTAs should be strategically placed throughout your website, with clear and compelling language and design. According to a study by HubSpot, personalized CTAs convert 202% better than basic CTAs. Therefore, it is important to use A/B testing and analytics to optimize your CTAs and improve their effectiveness.
Secure and Reliable Hosting
Secure and reliable hosting is another essential element of corporate WordPress website development. Your website should be hosted on a secure and reliable server that ensures uptime, speed, and data protection. According to a study by Kissmetrics, 47% of consumers expect a website to load in two seconds or less, while 40% will abandon a website if it takes more than three seconds to load. Therefore, it is important to choose a hosting provider that offers scalable and secure solutions, such as cloud hosting or managed hosting.
In conclusion, developing a corporate WordPress website requires a combination of design, functionality, content, and optimization elements. Clear and consistent branding, responsive design, user-friendly navigation, engaging content, search engine optimization (SEO), call-to-actions (CTAs), and secure and reliable hosting are some of the essential elements that can help you create a successful website that meets the needs and expectations of your target audience. At Coding Brains, we specialize in custom WordPress development that leverages these elements to create high-performing and user-friendly websites for our clients. Contact us today to learn how we can help you achieve your online goals.