App rejection is a nightmare for any mobile app developer, as it can result in significant losses in terms of time and resources.
With approximately 50% of app submissions getting rejected, it’s essential to avoid common mistakes that can lead to app rejection.
As a mobile app development company, we have listed some of the faux pas that must be avoided to ensure your app passes the app store review process with flying colours. Let’s dive in and explore these mistakes to make sure your app is not among the rejected ones.
Lack of Compliance with App Store Guidelines
One of the most common reasons for app rejection is non-compliance with app store guidelines. Each app store has its own set of guidelines that must be followed. These guidelines are in place to ensure that the apps published in the store are safe, reliable, and meet the standards set by the store. The guidelines cover several aspects such as app content, app functionality, user experience, and privacy policies. Failure to adhere to these guidelines can result in app rejection. Therefore, it is crucial to review and understand the app store guidelines before submitting the app for review. It is recommended to comply with these guidelines right from the initial stages of the app development process to avoid app rejection.
Another common mistake that developers make is not testing the app thoroughly before submission. A poorly tested app can lead to several issues such as crashes, bugs, and performance issues, all of which can result in app rejection. It is crucial to conduct rigorous testing across multiple devices and platforms to ensure that the app functions correctly and meets the user’s expectations. Developers must test their app’s functionality, usability, and performance under different network conditions and scenarios to identify and fix any issues before submitting the app for review.
App Store Optimization
App store optimization (ASO) is another crucial factor that determines app approval. ASO is the process of optimizing the app to rank higher in the app store search results. The app store algorithms consider several factors such as app title, description, keywords, and reviews when determining the app’s ranking. Developers must optimize their app’s metadata, including title, description, and keywords, to ensure that the app is discoverable and stands out from the competition. The app’s reviews and ratings also play a vital role in the app’s ASO. Positive reviews and high ratings increase the app’s visibility and credibility, which can improve the app’s chances of approval.
Inaccurate App Information
Providing accurate and comprehensive app information is crucial for app approval. The app’s metadata, including the app title, description, and screenshots, should be accurate and provide an accurate representation of the app’s functionality and features. Providing false or misleading information can lead to app rejection. Developers must also ensure that the app’s screenshots and videos showcase the app’s features and functionality accurately.
Technical issues such as app crashes, freezes, and other performance issues can also result in app rejection. The app must be optimized to function smoothly and efficiently, even under heavy usage. The app must be compatible with the latest operating system and devices to avoid compatibility issues. Developers must also ensure that the app’s security features, such as data encryption and secure login, are in place and functioning correctly.
In conclusion, app rejection can be a costly and time-consuming process for mobile app developers. However, by avoiding this common faux pas, developers can ensure that their apps pass the app store review process and reach their target audience. At Coding Brains, we are committed to helping our clients develop high-quality apps that meet app store guidelines and pass app reviews. Our team of expert developers follows a comprehensive app development process to ensure that the apps we develop are optimized for success. Contact us today to learn more about our mobile app development services.
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