Choosing the Best Ecommerce Platform: 7 Tips for You to Jump on Online Sales

From gourmet dog treats to yoga classes, you can sell anything online through the eCommerce platform.

Global online shopping sales will exceed $6.3 trillion by 2024. Whatever you sell, starting an e-commerce platform is a quick and easy way to make a dollar.

Based on this number, it’s a great time to jump on the online sales bandwagon and promote your products and services.

Before we jump in, let us look at our online store goals. What you need now to be a successful online eCommerce platform is different from what you’ll need later for your website.

1) Pricing plans and payment options:

Choose the best plan for your eCommerce platform.

A successful business starts with a good budget. Build exactly what you need for your online store to avoid the shiny object syndrome.

However, it is a good idea to compare each price level with your future online business goals. Then you won’t be stuck on a website with crazy fees.

  • Do you need specific marketing accessories?
  • What features or services can wait until later?
  • Which features cost money on one level but not on another?
  • Do you need specific shopping cart features?

2) Get along with other online platforms:

Customers will return to your online store if it is user-friendly. That’s the whole point of how e-commerce works.

Wherever you have an online presence is where you want your products or services to be. This included social media and brick-and-mortar sites.

If you love going behind the scenes on your website and creating the perfect custom page, make sure the platform gives you the freedom you need for the process.

If software trading is giving you nightmares, make sure you like the templates that the e-commerce site has to offer. Connecting all your social media, marketplaces and retail outlets should also be a breeze.

Let’s not forget the A-word: analytics. Even if you’re not sure how it works, it never hurts to have information about your customer. See if the store includes analytics features to stay in the loop.

3) Appear on Google Search:

93% of online activity starts with a search. It’s all about keywords my friend. You want customers to find you instantly. The built-in SEO tools are great for getting you in the search engine.

It’s okay if the term SEO makes your brain hurt – you’re not alone. Many platforms have easy-to-use tools that walk you through everything step-by-step.

There are several areas that you need to highlight on your website for it to show up in a search engine. And if you have the right web tools, conquering Google search is easy.

One example of increasing customers and sales is adding a blog to your website.

4) Mobile friendly: 

Chances are you’re reading this on your phone. Your customers are even more likely to shop on their phones.

It might seem like a simple tip, but mobile viewing is often overlooked in site design. You want an eCommerce system that makes your store look great on any screen size. However, most of your online sales come from mobile screens.

Buying and selling from your phone are here to stay, so make sure your website attracts customers on the small screen.

5) Five-star customer support:

A system glitch can hurt your sales, even if it’s not your fault. You want a business platform with 24/7 emergency support.

6) Security of the transaction in the first place:

You don’t want to appear shallow, and that starts with choosing a secure eCommerce platform. It should follow all the rules so your customers feel safe handing over their credit card numbers.

Don’t forget the obvious. Protect yourself from software attacks. Businesses in the e-commerce industry should also not do things like sell your information or steal your identity. You know, basic nice human things.

7) Switch to e-commerce success:

Your e-commerce future is bright, and you’ll want plenty of options to grow your business. Look for stress-free upgrades to make your selling future easier. Keep a few things in mind when you become wildly successful and need to grow your business:

  • Are our data and software storage prices reasonable?
  • Are there questionable fees for upgrading your website?
  • Does it include email marketing tools?
  • In addition, is your business connected to other websites and social media?

Whatever e-commerce platform you choose, make sure you sell your goods and services on it. While you’re here, Coding Brains has put together a list of services we offer to make your online store a breeze. For more information, visit Coding Brains.

Written By
Faiz Akhtar
Faiz Akhtar
Faiz is the Technical Content Writer for our company. He interacts with multiple different development teams in Coding Brains and writes amazing articles about new technology segments company is working on. Every now and then he interviews our clients and prepares video & audio feedback and case studies.