Mobile phones are now not only devices connecting people over calls but an integral part of today’s lifestyle connecting on many platforms. The best way to be at the fingertips of the customer is a Mobile App. You can reach out the clients at any occasion and raise the level of customer engagement. However, the fact is every mobile app is not a good app as they have many drawbacks due to which most are not even used. The concept might have been very engaging and could have been a success but at times execution plays a larger role.
Majorly decision of execution dwindles to a budgetable proposition over quality execution. The blunt truth is quality cannot be compromised if you wish to be a promising entrepreneur. The basic range of any simple budget should be from $8,000 and above even for the simplest App and to a complex App with many additional features should be $200,000. The range even gets higher for Corporate level from $200,000 to $350,000, these Enterprise Apps are more extensive.
The business plan becomes essential seeing such sizeable amount involvement. A proper groundwork & strategy should be laid down before even planning on app development. This will involve the specific problem that you are targeting through you app, having a thorough grip of the market, app’s strength, an estimate of the cost, marketing strategy, revenue source, cashflow blueprint, profit & loss perception.
The most basic issue encountered is the targeted solution for which the app is being developed. There are more than 4 million apps combined on both Appstore & playstore, out of which many are built on similar concepts. The only way to make your app stand out in the midst of similar apps is based on the understanding of how the technology is used by the consumers to connect with the world. The awareness of how a consumer behaves will lead you to earn a lot of money and creating a successful venture through the app.
The importance of App demand in the market
The concept of building an app is to support your business but many entrepreneurs don’t know if their solution has a market demand until it hits the market. This is a major issue because many times we forget to analyze whether the investment would be worthwhile or not. Facebook and twitter are the biggest social media giants and a great example of successful Apps. Their success is owed to a continuous transformation whether in design, new features or repetitive user experience, marketing strategy, and constant re-imagination. The App you are thinking of building should be very clearly outlined in vision and what you exactly expect out of it.
How to determine the demand of App?
There are some steps should be taken before venturing are market size and trends, the number of competitors in a geographic region and study demographics to determine if your App will fit. The demand for your business is never assured even when the market size and trends are great. Today technology has made the task far more accessible. The process involves the idea shared to potential customers and sees if there actually is a demand for their solution.
The Best system to determine the demand is to create a landing page, you can also get a domain name if you have a proper outlined App and set up a page stating the strengths of it.
You can also:
- To estimate interest level add “if interested, please enter your email address”
- Display your email address to entertain direct queries
- If significant number of visitors show interest to build it, if don’t
Some precautions should be taken while doing as to avoid being copied is to show the App is being built and not a mere idea.
Know about other Apps Similar to Your Idea
Explore the market if there are other Apps similar to your Idea. Your idea might not be new and an App could have existed years before but never caught on. Most of the time a good App has not caught on due to bad timing and can also be a hit when by someone else years later idea has been proposed before, it doesn’t mean you shouldn’t launch the App. Groupon was not the first group buying site. Google was not the first search engine. Yet these brands seem to have done it better than any predecessor. Many of them learned and didn’t repeat the mistakes.
Outperform Competition by discovering details of your customers’ unmet needs
Spot the audience and potential customers and tell them about the concept of your App. Target their stated issues and size up your solution that it might fit or not. There is no such domain left to be discovered you’re thinking about entering, there’s a solution for it. Instead, visit these sites and be a participant. To market the product you can even buy some ad space for your landing page. The pivotal motive is to speak to a targeted demographic, as they are the ones who will provide you with the best feedback.
App building is an option which can advance your business in many ways but you should be smart enough to know if the App is of any assistance or an added expense. These projects are not only time consuming and but requires good investment. The above-mentioned methods can help you take a decision in a less time and less expense.