Developing technologies are modifying various industries among which some are Big Data Analytics, Internet of Things and Cloud Technologies, Virtual Reality and Augmented Reality App Development proceeds to grow enterprise-to-employee and enterprise-to-consumer communications. When a computer-generated image is super commanded by technology on a user’s view of the original world, thus giving a composite view. Augmented reality apps development is expanding at an extraordinary pace.

The year 2016 observed higher strategic acquisitions and approval by customers and businesses. The tendency continued and seemed even larger in 2017 with tech giants such as Google, Apple, Facebook and Microsoft executing strategically move to declare its dedication to this technology.

Industry application of AR


From 3-D performing room from imitations to decentralized mental health treatments. AR is generally having wide-ranging applications. However, the combination of AR with big data analytics, VR, sensors, and artificial intelligence could invert proof-based cure and the way care is delivered. As virtual organ models facilitate surgeons to better prepare for delicate surgeries.


AR headsets for retailers can serve as an important tool to grow value out of the data collected from social media and mobile apps. Utilizing HMD, store staff could continue hands-free sales across multiple stores to make inventory modifications in real time or help customers by recognizing the specific location of individual products.

Branding & Marketing

Marketing and branding communication carried through an AR headset is expected to be highly effective for the simple reason that the experience is highly appealing, personalized and devoid of any diversions. AR is expected to save time and money in areas such as cooperation, digital prototyping, design reviews and client presentations.


Internet of Things (IoT) is modifying the manufacturing sector with sensors equipped on the factory floor and on machines. This combined world develops opportunities for manufacturers to monetize software and data, enhance functional capabilities, centralize methods and renovate supply chains.


If smartphones and tablets made learning more interesting for educators and students, AR could remodel the education sector through envelope learning in both primary and higher education.

Challenges & obstacles

Create a supportive ecosystem:

The beginning and evolution of the smartphone-enhanced the demand high-performance mobile apps. AR will need a supportive ecosystem of means that guarantees users have uninterrupted access to circumstantial and appropriate content.

Approach to data privacy and security:

Security and privacy is the foundation of AR development. The application of Head-Mounted Display enhances the demand for privacy and security at all levels. After all, AR sets have the ability to pursue user behavior at the minutest level.

Manage change:

The shift to the headset-driven workplace from a PC-driven workplace needs sudden management of change for entire victory.

Selecting the Right Agency for AR Development

The widespread appropriation will apparently come in future, essentially by the entertainment and media landscape. It is significant to find ways to adequately integrate AR into a business and operations context. We are witnessing a change from the web to mobile, but the question is whether AR will become as common as smartphones.

Written By
Faiz Akhtar
Faiz Akhtar
Faiz is the Technical Content Writer for our company. He interacts with multiple different development teams in Coding Brains and writes amazing articles about new technology segments company is working on. Every now and then he interviews our clients and prepares video & audio feedback and case studies.