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How to Unlock the Full Potential of Salesforce with Strategic Integration?

How to Unlock the Full Potential of Salesforce with Strategic Integration?

Salesforce is a customer relationship management (CRM) platform that offers a range of tools for managing customer data, communication, and sales processes. Integration with Salesforce can provide many benefits for businesses, including improved data management, streamlined processes, and enhanced customer service. In this article, we will discuss the various ways that Salesforce can be integrated with other systems, the benefits of such integration, and the potential challenges that may arise.

One way to integrate Salesforce with other systems is through the use of APIs (Application Programming Interfaces). According to researchers APIs allow different software systems to communicate with each other and exchange data 75% better.

Salesforce provides a wide range of APIs that allow developers to create custom integrations with other systems. For example, a business may use an API to connect Salesforce to its e-commerce platform, allowing them to track customer purchases and interactions from a single, central location.

Another way to integrate Salesforce is through the use of third-party connectors. These connectors are pre-built integrations that allow businesses to quickly and easily connect Salesforce to other systems. Some popular connectors include those for social media platforms, such as Twitter and LinkedIn, and other business applications, such as Google Analytics and QuickBooks.

The benefits of integrating Salesforce with other systems are numerous. First and foremost, integration allows businesses to manage their customer data in a single location. This can improve data accuracy and reduce the risk of errors, as well as make it easier for sales and customer service teams to access the information they need. Integration can also streamline business processes, allowing teams to work more efficiently and effectively. For example, a business may be able to automate certain tasks, such as lead generation or customer support, by integrating Salesforce with other systems.

There are also potential challenges that businesses may face when integrating Salesforce with other systems. One potential challenge is the cost of integration. APIs and connectors can be expensive, especially if a business needs to connect to multiple systems. Another challenge is the technical complexity of integration. Depending on the systems being integrated, the process may require specialized knowledge and expertise. Finally, businesses may face data privacy and security concerns when integrating Salesforce with other systems. It is important to carefully consider these issues and put appropriate measures in place to protect sensitive data.

Integration with Salesforce can also enable businesses to better understand and serve their customers. By connecting Salesforce to other systems, such as social media or marketing automation platforms, businesses can gain a more complete view of their customers and their interactions with the company. This can help businesses to identify trends and opportunities and to tailor their marketing and sales efforts to meet the needs of their customers better.

Another potential benefit of integration with Salesforce is leveraging the platform’s large ecosystem of partner solutions and integrations. Salesforce has a large and active community of developers and partners who have created a wide range of tools and solutions that can be integrated with the platform. This means that businesses can often find solutions to meet their specific needs, whether it be for marketing, sales, or customer service.

There are several approaches that businesses can take when considering integration with Salesforce. One option is to build custom integrations using Salesforce APIs. This approach requires specialized knowledge and expertise but can offer the most flexibility and customization. Alternatively, businesses can use third-party connectors to quickly and easily connect Salesforce to other systems. This approach is often faster and less expensive, but may be more limited in terms of customization and control.

Regardless of the approach taken, it is important for businesses to carefully plan and manage their integration efforts. This may include conducting a thorough assessment of their needs and requirements, as well as testing and validation to ensure that the integration is functioning as intended. It is also important to involve all relevant stakeholders in the integration process, as integration can often have far-reaching implications for different parts of the organization.

For more information on integration salesforce please contact us at coding Brains

written by Shriya Sachdeva for Coding brains section(s).

What are the Fundamentals of Blockchain Technology and how many Industries is it going to disrupt?

What are the Fundamentals of Blockchain Technology and how many Industries is it going to disrupt?

The rapid advancement of Blockchain technology shows no signs of slowing down. In the last few decades, many things that seemed impossible have turned out to be false, such as high transaction fees, double spending, pure fraud, recovery of lost data, etc. But all this can now be avoided with the help of Blockchain technology.

The global blockchain technology market will accumulate $20 billion in revenue by 2024. On March 2022, the number of registered blockchain wallets is more than 81 million. Blockchain can reduce infrastructure costs for banks by 30%. Using blockchain, financial companies can save up to $12 billion a year.

What are the benefits of blockchain technology?

Here is a list of the key benefits you can expect when implementing Blockchain technology in your business:

  • It is an immutable public digital ledger, meaning that once a transaction is recorded, it cannot be modified.
  • Thanks to the encryption feature, Blockchain is always secure.
  • Transactions are carried out instantly and transparently as the ledger is automatically updated.
  • As it is a decentralized system, no brokerage fee is required.
  • The authenticity of the transaction is verified and confirmed by the participants.

Blockchain security

One of the negatives of digital transformation has been the increase in personal data theft. Government databases are targeted by cyber hackers. Database hackers exposed the names, social security numbers, dates of birth, addresses, and driver’s license numbers of millions of Americans, such as the Equifax database breach in 2017. Booz Allen Hamilton wrote that blockchain data structures strengthen network security by reducing the risk of a single point of failure, which makes it harder to crack the database.

Increasing government accountability

In specific applications, blockchain could reduce redundancies in government, streamline processes, reduce audit burdens, increase security, and ensure data integrity. One process ripe for streamlining is GSA’s FastLane process, which manages incoming bids from suppliers. Booz Allen Hamilton wrote that it currently takes 40 days to process incoming submissions. However, the GSA hopes the blockchain solution will help process them within 10 days.

How Will Blockchain Disrupt Industries?

Some industries like Unilever, Walmart, Visa, etc. are using blockchain technology and have gained benefits in terms of transparency, security, and traceability. Due to the advantages that blockchain offers, it will revolutionize and redefine many sectors.

Here are the top 5 industries that will be disrupted by blockchain technology shortly:

  • Banking
  • Cyber ​​security
  • Supply chain management
  • Health care
  • Government

Fundamentals of Blockchain

1) Public distributed ledgers

Blockchain is a public distributed ledger that is also decentralized and is used to record transactions across many computers.

A distributed ledger is a database that is shared between users of the blockchain network.

Transactions are accessed and verified by users affiliated with the Bitcoin network, making it less vulnerable to cyber attacks.

2) Encryption

Blockchain eliminates unauthorized access using a cryptographic algorithm (SHA256) to keep blocks secure.

Each user in the blockchain has every key.

3) Proof of work

Proof of work (PoW) is a method for verifying transactions on a blockchain network by solving a complex mathematical puzzle called mining.

Note: Users who try to solve the puzzle are called miners.

4) Mining

In the blockchain, when miners use their resources (time, money, electricity, etc.) to verify a new transaction and record it in the public ledger, they receive a reward.


Blockchain technology will only grow in business, finance, law, medicine, and real estate. Whether you are an experienced blockchain developer or looking to break into this exciting industry, enrolling in our Blockchain program will help individuals of all experience levels learn blockchain development techniques and strategies. For more information, please reach out to us at Coding Brains.

written by Shriya Sachdeva for Coding brains section(s).

Bi Reporting: Everything you need to know for finding the right tools for effective data analysis

Bi Reporting: Everything you need to know for finding the right tools for effective data analysis

One of the main challenges in providing reliable business intelligence is big data and Bi reporting comes in very handy to sort the issue. To be specific, there is a large amount of raw data that we can get from multiple sources. However, without adequate tools for data analysis or the means to provide business intelligence, data aggregation is of little use. In 2020, 65% of users reported that BI data and analytics helped improve their productivity and efficiency.

Business Intelligence reporting or BI reporting plays a vital role in this as it allows companies or businesses to collect and transform data more effectively. To be more specific, BI reporting will enable us to create smart reports by relying on many different software or tools. The article will focus on investigating BI reporting, its benefits, and methods.

What is BI Reporting?

BI reporting is the process of collecting data and analyzing it to obtain relevant insights that are later used to provide observations and suggestions to decision-makers or boards of directors. The goal is to empower users to act and create strategies that will have the desired results, given how data-driven they are.

Depending on what you’re trying to achieve or how drastic a change you want to implement, you’ll decide how much data to collect and the number of angles to explore. In other words, you may want to consider different variables or use different interpretations of data before creating a BI report.

There are several benefits that companies can gain from BI reporting. In general, acting on information or making well-informed decisions allows companies to maximize their chances of achieving target goals.

Benefits of Business Intelligence Reporting

So far we’ve only listed the general benefits, so it would be useful to focus on more specific use cases where BI reporting plays a major role.

1) Improving the overall workflow efficiency:

Automation, routine and increasing efficiency, and achieving desired results are usually the main goals of project managers. However, to achieve this, they need to examine various aspects of production, sales strategies, deliveries, etc. So finding best practices for all these steps and creating a well-oiled machine or system requires data analysis and BI reporting.

2) Implementation strategy:

Coming up with creative solutions is just a part of the equation, as you also need sound implementation techniques. This means you will need a history of a particular team’s performance and perhaps a report on the performance of your competitors who managed to do a better job. By simply comparing reports, you can find implementation strategies that are more likely to work.

3) Use of both real-time and historical data: 

BI reporting tools make it easy for you to incorporate historical and real-time data into a report and make the necessary comparisons. If you were to use a tool like Whatagraph, you can efficiently create feeds from multiple data sources through their integration features and monitor the data in real-time. If you rely on the same tool for a long time, compiling historical data becomes much easier, and you can also generate detailed and visual reports.

4) Customer analysis and behavior prediction: 

The most lucrative benefit of business intelligence reporting is an insight into customer behavior. It allows them to predict trends and determine why certain groups of users do not find their offer or product attractive. Every business that wants to grow prioritizes strategies that can get them, new customers or new users.

It is no surprise that emotion or emotional need can be a driving force in the business decision-making process. Therefore, it is important to know what motivates your buyers to determine the future features and sales positions of your product.


Overall, it can be said that bi-reporting tools and procedures have several other benefits, such as optimizing the purchasing, and recruitment process or an overall increase in data quality. However, they are only limited by your imagination, as finding new and creative ways to implement this technology is something that happens daily around the world. Coding Brains can help in providing the right bi-reporting solution for you. For more information, please contact us.

written by Shriya Sachdeva for Coding brains section(s).
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