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How is Digital transformation a powerful tool for your business?

How is Digital transformation a powerful tool for your business?

A digital transformation is a powerful tool for integrating digital technology and bringing it to all areas of any kind of business. Digital transformation would further result in fundamental changes in the way a business would operate. Different Organizations across industries will enjoy a lot of benefits brought by digital transformation: It will further enable businesses to modernize legacy processes and thus accelerate efficient workflows by strengthening security and increasing profitability.

According to researchers, 90% of companies are conducting business in the cloud. Slowly as companies migrate data to the cloud, most of what is being done are to copy the existing services into a digital format.

But true digital transformation is so much more than that, By adopting digital transformation work can be transformative across the organization — further creating a technology framework to funnel these services and data into possible actionable insights that will improve just about every facet of any organization.

Other than simply shifting data to the cloud, bring your digital transformation to re-evaluate and understand your systems and processes, thus ensuring that they are interdependent and flexible enough to ensure robust business intelligence and set your company up for the future success it is waiting for.

Importance of Digital Transformation

Digital transformation can change the way an organization operates. The process will include – Systems, processes, workflow, and culture. This transformation will affect every level of an organization and will bring together data across all areas to work together more effectively and efficiently.

By exploring the advantages of workflow automation and advanced processing such as artificial intelligence (AI) and machine learning (ML) businesses can connect the dots on the customer journey in a way that wasn’t possible before and enhance their relationship with the customer.

Advantages of Digital Transformation

For a lot of businesses, the driver for digital transformation is related to the cost. Shifting data to a public, private, or hybrid cloud environment can drastically lower operational costs. It can thus free up the hardware and software costs and also give team members sufficient time to work on other kinds of projects.

1) Enhanced data collection:

Most businesses collect heaps of customer data, but the real advantage is collecting this data for analysis that can take the business forward. Digital transformation will create a system for gathering the correct data and including it fully for business intelligence at an optimum level.

As the evaluation goes on, the customer can track the journey of your digital transformation.

2) Stronger resource management: 

Digital transformation collects all the information and resources into a set of tools for a particular business. Instead of dispersed software and databases, it collects company resources and reduces vendor overlap drastically. 

3) Data-driven customer insights:

Data transformation can be the key to unlocking customer insights. By having a better understanding of your customer and their regular needs it is possible to create a business strategy that will be very much customer-centric. Using both structured data and unstructured data, such as social media metrics, these insights will help drive business growth drastically.

Data transformation will enable strategies to provide more relevant, personalized, and work agile content.

So in conclusion we can say that digital transformation can unlock your efficiencies and thus deliver seamless and intuitive experiences for the customers. This would include all your email communications and your portals, digital products, and also how your business is planning to reach new prospects.

Customers always carry very high expectations from your digital experience and also consumers are used to having endless choices along with fast delivery and low prices.

For more information on Digital transformation, please contact us at coding brains.

written by Faiz Akhtar for Coding brains section(s).

What can Product Engineering Services do for your Organization?

What Can Product Engineering Services do for Your Organization?

Modern-day businesses have moved on from the traditional waterfall business model to the methodology which is agile simply because of its fast progression, greater turnaround time, flexible approach, and customer-benefit approach.

The trick of the trade in the software product engineering realm lies in regular evolution and dealing with legacy systems.

What are the Factors that prevent Enterprises from choosing an Advanced Technology System?

  • There is a lot of  fear of risks involved in factors which include cost, providing training, and development of internal system changes, delay in time, etc 
  • There is a lot of uncertainty for clients to like the new system adaptation in software product engineering
  • There are a lot of efforts which is involved in obtaining the right kind of expertise and technology support for customizable application development. These challenges can be easily adapted, and providers of product engineering services can ease the disconcert with relentless support. Assured product engineering service is a big bonus for adapting to the new changes happening in the business. This new system would require regular discussions between product engineers and key project holders and leaders.

What is Product Engineering in today’s world?

 Product engineering service would refer to the set of activities that are given so that the form of professional support for hardware, which is embedded and also in the IT service solutions and thus the product designing and the development of the project.
It will also involve innovation, design and development testing, and software integration thus also deploying the software products which will be in tandem with the latest technologies and the software delivery through different platforms. This process would also indicate gradually transformed client-enabling engineering services from traditional products which can be used for engineering in a systematic product.

The various phases that product engineering that would make a formidable unit can be:

  • Product Architecture 
  • Product Design
  • Product Testing
  • Product Migration and Porting
  • Technical Support

According to researchers from “ Markets and Markets” in 2016, would denote that the product engineering services market can improve and reach USD more than 1000 billion by 2021.

Consumers usually believe in outsourced product engineering services since they can not help enterprises they can focus a lot on their core business operations to let go them compete as their technology leaders. It will become possible for Technology companies that can now eat the cake too. 

The Benefits of Professional Product Engineering Services and Solutions to Your Organization would mean many people are ready to implement features and functionalities and the processes that would contribute to shorter turnarounds.

Product Engineering services and solutions can strategically work as the business creator which would help in changing your business and cultivating business goals that are strategic business plans through constant innovations of the product.

The Benefits that Product Engineering Services provide to companies include:

  • To Get the bandwidth of focus on core competencies while putting the bonus of augmented services that the outsourced PES service providers
  • Earning competitive expertise in a new technology domain without any kind of cost spikes
  • To Achieve system interdependency through cross-functional platforms and third-party devices.
  • Becoming adept at technology in real-time and creating dynamic customer need is very important.
  • Changing the long-pending services and applying for Legacy Application Modernization to deal with stringent competition.

So to go through Product engineering services successfully there are a few steps that you would need to take.

  • Identification of Competitive Strengths
  • Ideation and Prototyping
  • Product Development, Engineering, and Testing
  • End-to-End Service Implementation
  • Product Support and Maintenance

This stage will be able to offer a competitive benefit to businesses and the market through exceptional customer connections and mining data. It would also Support activities that will enable to fortify the customer’s trust and offer intuitive ways of making the digital products more convenient for users.

For more information on Product engineering services please contact us at coding brains.


written by Faiz Akhtar for Coding brains section(s).

Managed IT Offerings: Are you ready to invest?

Managed IT Offerings: Are you ready to invest?

The importance of investments in your business is the reason for safety, functionality, and how effective your technology can be.

With the help of an in-house team, it will be very useful to support your business, also outsourcing will help in bringing a lot of long-term benefits.

An It service provider who will take the time to understand and would also work to accomplish the business goals can be of great value.

In this blog, we will be talking about the benefits which will are listed above.

1) High Return On Investment

As a small in-house team, a managed IT service provider (MSP) will offer far more resources at a very small cost. An MSP will provide many more IT professionals and you will be able to ace the things at the same cost as a small in-house team, which is possible at the same cost. An MSP can provide a much larger team of IT professionals to access the most cutting-edge technology solutions which can empower your business greatly.

They are also very effective in providing you with business solutions and preventing you from cyber threats. MSPs offer a variety of resources and also value, than a conventional in-house IT team for the same price point.

2) Efficiency

 Just by outsourcing the management of your IY, the business can focus on the core offering. The time that would be spent training the new employees can be transferred to the MSP.

The MSP will also ensure that the business adheres to the management of your industry standards and the regulations of the company. Also outsourcing the MSP will ensure that the technology is very well maintained and would also reduce outrages and will increase the timing for your employees.

3) Increased Productivity

You may have staff who have IT experience and are specially hired just to develop the programs, or to train the employees. But it is also for them to get trained and become professional employees.

They can be sidetracked with other requests from the coworkers, such as seeking help and getting log-in issues, thus making a lot of productivity possible.

By outsourcing Managed IT services companies will help in providing the employees a proper helpline to call whenever the company has IT issues. In return, this would allow the retainer IT staff to be focused on the tasks which they are supposed to do as a hired staff.

4) Avoidance of Security Breaches

We have seen over the years that hoe Cybercrime is continuously evolving, but it is possible to keep the organization very safe by outsourcing cyber security to a specialist who will thus keep up to date with the latest and best technology.

The consultants will also help in assisting the staff in seeing and recognizing and also avoiding the latest defenses.

The consultants would thus assist the staff in recognizing and avoiding the latest threats which are usually aimed at them, which will further decrease any kind of security breach that may happen. Even though cyber security is often considered to be out of the typical offerings that MSP provides, they usually expand their services to further include cyber security offerings.

So are you ready to invest in a managed IT service provider which can be extremely cost-effective and an efficient solution to the problems posed by the typical in-house IT teams? With the expertise that grows daily, MSPs will provide businesses with the right kind of technological solutions that can help in focussing on pursuing their business goals and not think too much about the work required in IT. For more information on Managed IT offerings please contact us at coding brains.

written by Faiz Akhtar for Coding brains section(s).

Marketing automation – Myths and Facts that you should know before opting for it.

Marketing automation -Myths and Facts that you should know before opting for it

A lot of marketing that businesses do can be easily automated. It is no longer needed to follow up with a lead or websites that present the leads and the offers for marketing. For big businesses automated marketing is a very common thing. Marketing automation is a very common thing for big businesses. For small businesses, marketing software is an important question especially if it has not been used before. 

Marketing campaigns are typically net positive campaigns. It is very important to understand that what is the truth and what should not be expected from marketing campaigns.

There are a few myths that are heard about Marketing automation. In this blog, we are going to explore these myths and understand what is true.

1) Automated markets mean sending messages automatically

Automated marketing software has the potential through which it can reach customers through email, web, social media, and text. 

But these concepts go more than sending messages on their own so that you don’t have to forget them. It is about increasing efficiency so that you don’t have to write and send the same messages to individuals every day. It is also about identifying what visitors are there on your site and what the store needs.

2) The manual process is difficult than automated marketing 

It is becoming impossible to not remember the automated marketing campaign, thinking that when they guide people from top to bottom of your funnel. It is important to see what each campaign is accomplishing, by using the data that you’re going to collect to focus on specific customers thus achieving better outcomes.

With automated marketing, there would be no need to perform rote actions, instead, the resources are redirected towards making more creative and easier workflows and copy.

3) Automated marketing can just be used for emails.

Automated marketing has been used across a lot of channels and not just emails, Understanding completely that email is a great place to start, it is very much possible for a business to open up a lot of options for marketing campaigns and opportunities for acquiring leads. If we continue to collect information with customers and phone numbers and also find creative ways to market through that using marketing platform.

It is not right to limit your ambitions to just email marketing -it is important to have conversations with your customers and interact properly, through contextual sign-ups.

4) Only big businesses can use Marketing automation

No matter how small your business is it is worth every penny to let automated processes take care of your business instead of manual ones, this is going to give you the freedom to concentrate on higher-level activities.

A lot of software providers are entering the market, this would mean that even the smallest businesses would want to use the service that is fitting their budget. It is even possible to get free service for your business on many platforms thus taking your business to as many people as will be very beneficial for you to create post-sale workflows that would encourage people to be connected to the business and look for upcoming sales and discounts, products, and many more things.

With the introduction of marketing automation, a new era of marketing has started where the goal is not just about execution of the basics but is more about creativity. This is not going to make the marketing easier, but it is going to make it more exciting. it is time to dismiss the myths and take up all the challenges.

For more information on automated marketing please contact Coding brains.

written by Faiz Akhtar for Coding brains section(s).

Choosing the Best Magento Developer and solutions partner, analyzing the key factors and skills required

Choosing the best Magneto developer and solutions partner, analysing the key factors and skills required

For both Magento developers and businesses, Magento is quite a prominent e-commerce platform because of its flexibility, scalability, architecture, and security features. Magento is customizable, allowing customized e-commerce websites as per the client’s requirement. Developing online stores which are effective demands modern techniques to build designs that increase online sales by making buying decisions easy.

As per the research, e-commerce retail sales are expected to reach 6.54 trillion dollars by the year 2023. We are going to take a look here at what it means to hire a Magento developer. Let us look at a few important points to consider when you are hiring a Magento developer.

When hiring Magento Developers please consider your requirements:

You must have a picture of what you expect from your Magento developer. It becomes very important to consider the requirements while hiring Magento developers.

It would be best to keep these things in mind while hiring a Magento developer:

1) Frontend development or backend:

If you wish to build a website that looks professional and copies your business properly as well. The best thing needed for your business would be to generate a database and launch an application and continuously maintain the services.

2) To choose between a developer or an agency:

A single developer is not enough, if the business is large and there are a lot of websites and a very large big database, it is then needed to manage the Magento sites. It becomes beneficial to hire an agency to do your work.

3) Part-time developer or Full-time developer: 

The developer has a very dynamic profile. It is very important to understand the developers on a contractual or permanent basis. 

Let us analyze the key factors before we Hire Magento Developers. Magento app development demands complete knowledge and skillsets. So it is always said to team up with a Magento expert so that it becomes easy to build the eCommerce website. There are a lot of factors that should be taken into consideration before hiring Magento specialists:

1) Expertise in development: 

Magento developers should have proper knowledge of CMS which should be implemented according to the eCommerce website. This should be able to easily mold their development skill and the project needs as well. 

2) Programming languages knowledge:

A Magento developer needs to have proper knowledge of all the basic programming languages. It is a very essential part of any work and the support for the usage of programming languages. A Magento traveler must master the PHP language to become an expert.

3) Problem-solving skills:

Magento developers should have the task at hand to make the process easier. while developing an eCommerce website and during these times the Magento developer helps in problem-solving skills.

What to see while hiring a Magento Developer?

In India, the most challenging and daunting responsibility that every business executive faces is to hire the best Magento developer. Magento is an open-source development framework that every e-commerce development business prefers to opt for. In the e-commerce industry, the name Magento has gained a leading role and can be taken up by anyone which gives it the freedom to customize an online shop according to the specifications of the clients.

Hiring Magento development through coding brains is going to be a stepping stone for you and is going to affect your online business in a big way for the coming years. Performing complex coding in Magento is a quite efficient part of a Magento developer. To get in touch with the best Magento developer please contact Coding Brains.

written by Faiz Akhtar for Coding brains section(s).
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