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How to Unlock the Full Potential of Salesforce with Strategic Integration?

How to Unlock the Full Potential of Salesforce with Strategic Integration?

Salesforce is a customer relationship management (CRM) platform that offers a range of tools for managing customer data, communication, and sales processes. Integration with Salesforce can provide many benefits for businesses, including improved data management, streamlined processes, and enhanced customer service. In this article, we will discuss the various ways that Salesforce can be integrated with other systems, the benefits of such integration, and the potential challenges that may arise.

One way to integrate Salesforce with other systems is through the use of APIs (Application Programming Interfaces). According to researchers APIs allow different software systems to communicate with each other and exchange data 75% better.

Salesforce provides a wide range of APIs that allow developers to create custom integrations with other systems. For example, a business may use an API to connect Salesforce to its e-commerce platform, allowing them to track customer purchases and interactions from a single, central location.

Another way to integrate Salesforce is through the use of third-party connectors. These connectors are pre-built integrations that allow businesses to quickly and easily connect Salesforce to other systems. Some popular connectors include those for social media platforms, such as Twitter and LinkedIn, and other business applications, such as Google Analytics and QuickBooks.

The benefits of integrating Salesforce with other systems are numerous. First and foremost, integration allows businesses to manage their customer data in a single location. This can improve data accuracy and reduce the risk of errors, as well as make it easier for sales and customer service teams to access the information they need. Integration can also streamline business processes, allowing teams to work more efficiently and effectively. For example, a business may be able to automate certain tasks, such as lead generation or customer support, by integrating Salesforce with other systems.

There are also potential challenges that businesses may face when integrating Salesforce with other systems. One potential challenge is the cost of integration. APIs and connectors can be expensive, especially if a business needs to connect to multiple systems. Another challenge is the technical complexity of integration. Depending on the systems being integrated, the process may require specialized knowledge and expertise. Finally, businesses may face data privacy and security concerns when integrating Salesforce with other systems. It is important to carefully consider these issues and put appropriate measures in place to protect sensitive data.

Integration with Salesforce can also enable businesses to better understand and serve their customers. By connecting Salesforce to other systems, such as social media or marketing automation platforms, businesses can gain a more complete view of their customers and their interactions with the company. This can help businesses to identify trends and opportunities and to tailor their marketing and sales efforts to meet the needs of their customers better.

Another potential benefit of integration with Salesforce is leveraging the platform’s large ecosystem of partner solutions and integrations. Salesforce has a large and active community of developers and partners who have created a wide range of tools and solutions that can be integrated with the platform. This means that businesses can often find solutions to meet their specific needs, whether it be for marketing, sales, or customer service.

There are several approaches that businesses can take when considering integration with Salesforce. One option is to build custom integrations using Salesforce APIs. This approach requires specialized knowledge and expertise but can offer the most flexibility and customization. Alternatively, businesses can use third-party connectors to quickly and easily connect Salesforce to other systems. This approach is often faster and less expensive, but may be more limited in terms of customization and control.

Regardless of the approach taken, it is important for businesses to carefully plan and manage their integration efforts. This may include conducting a thorough assessment of their needs and requirements, as well as testing and validation to ensure that the integration is functioning as intended. It is also important to involve all relevant stakeholders in the integration process, as integration can often have far-reaching implications for different parts of the organization.

For more information on integration salesforce please contact us at coding Brains

written by Shriya Sachdeva for Coding brains section(s).

What are the Fundamentals of Blockchain Technology and how many Industries is it going to disrupt?

What are the Fundamentals of Blockchain Technology and how many Industries is it going to disrupt?

The rapid advancement of Blockchain technology shows no signs of slowing down. In the last few decades, many things that seemed impossible have turned out to be false, such as high transaction fees, double spending, pure fraud, recovery of lost data, etc. But all this can now be avoided with the help of Blockchain technology.

The global blockchain technology market will accumulate $20 billion in revenue by 2024. On March 2022, the number of registered blockchain wallets is more than 81 million. Blockchain can reduce infrastructure costs for banks by 30%. Using blockchain, financial companies can save up to $12 billion a year.

What are the benefits of blockchain technology?

Here is a list of the key benefits you can expect when implementing Blockchain technology in your business:

  • It is an immutable public digital ledger, meaning that once a transaction is recorded, it cannot be modified.
  • Thanks to the encryption feature, Blockchain is always secure.
  • Transactions are carried out instantly and transparently as the ledger is automatically updated.
  • As it is a decentralized system, no brokerage fee is required.
  • The authenticity of the transaction is verified and confirmed by the participants.

Blockchain security

One of the negatives of digital transformation has been the increase in personal data theft. Government databases are targeted by cyber hackers. Database hackers exposed the names, social security numbers, dates of birth, addresses, and driver’s license numbers of millions of Americans, such as the Equifax database breach in 2017. Booz Allen Hamilton wrote that blockchain data structures strengthen network security by reducing the risk of a single point of failure, which makes it harder to crack the database.

Increasing government accountability

In specific applications, blockchain could reduce redundancies in government, streamline processes, reduce audit burdens, increase security, and ensure data integrity. One process ripe for streamlining is GSA’s FastLane process, which manages incoming bids from suppliers. Booz Allen Hamilton wrote that it currently takes 40 days to process incoming submissions. However, the GSA hopes the blockchain solution will help process them within 10 days.

How Will Blockchain Disrupt Industries?

Some industries like Unilever, Walmart, Visa, etc. are using blockchain technology and have gained benefits in terms of transparency, security, and traceability. Due to the advantages that blockchain offers, it will revolutionize and redefine many sectors.

Here are the top 5 industries that will be disrupted by blockchain technology shortly:

  • Banking
  • Cyber ​​security
  • Supply chain management
  • Health care
  • Government

Fundamentals of Blockchain

1) Public distributed ledgers

Blockchain is a public distributed ledger that is also decentralized and is used to record transactions across many computers.

A distributed ledger is a database that is shared between users of the blockchain network.

Transactions are accessed and verified by users affiliated with the Bitcoin network, making it less vulnerable to cyber attacks.

2) Encryption

Blockchain eliminates unauthorized access using a cryptographic algorithm (SHA256) to keep blocks secure.

Each user in the blockchain has every key.

3) Proof of work

Proof of work (PoW) is a method for verifying transactions on a blockchain network by solving a complex mathematical puzzle called mining.

Note: Users who try to solve the puzzle are called miners.

4) Mining

In the blockchain, when miners use their resources (time, money, electricity, etc.) to verify a new transaction and record it in the public ledger, they receive a reward.


Blockchain technology will only grow in business, finance, law, medicine, and real estate. Whether you are an experienced blockchain developer or looking to break into this exciting industry, enrolling in our Blockchain program will help individuals of all experience levels learn blockchain development techniques and strategies. For more information, please reach out to us at Coding Brains.

written by Shriya Sachdeva for Coding brains section(s).

How is Digital transformation a powerful tool for your business?

How is Digital transformation a powerful tool for your business?

A digital transformation is a powerful tool for integrating digital technology and bringing it to all areas of any kind of business. Digital transformation would further result in fundamental changes in the way a business would operate. Different Organizations across industries will enjoy a lot of benefits brought by digital transformation: It will further enable businesses to modernize legacy processes and thus accelerate efficient workflows by strengthening security and increasing profitability.

According to researchers, 90% of companies are conducting business in the cloud. Slowly as companies migrate data to the cloud, most of what is being done are to copy the existing services into a digital format.

But true digital transformation is so much more than that, By adopting digital transformation work can be transformative across the organization — further creating a technology framework to funnel these services and data into possible actionable insights that will improve just about every facet of any organization.

Other than simply shifting data to the cloud, bring your digital transformation to re-evaluate and understand your systems and processes, thus ensuring that they are interdependent and flexible enough to ensure robust business intelligence and set your company up for the future success it is waiting for.

Importance of Digital Transformation

Digital transformation can change the way an organization operates. The process will include – Systems, processes, workflow, and culture. This transformation will affect every level of an organization and will bring together data across all areas to work together more effectively and efficiently.

By exploring the advantages of workflow automation and advanced processing such as artificial intelligence (AI) and machine learning (ML) businesses can connect the dots on the customer journey in a way that wasn’t possible before and enhance their relationship with the customer.

Advantages of Digital Transformation

For a lot of businesses, the driver for digital transformation is related to the cost. Shifting data to a public, private, or hybrid cloud environment can drastically lower operational costs. It can thus free up the hardware and software costs and also give team members sufficient time to work on other kinds of projects.

1) Enhanced data collection:

Most businesses collect heaps of customer data, but the real advantage is collecting this data for analysis that can take the business forward. Digital transformation will create a system for gathering the correct data and including it fully for business intelligence at an optimum level.

As the evaluation goes on, the customer can track the journey of your digital transformation.

2) Stronger resource management: 

Digital transformation collects all the information and resources into a set of tools for a particular business. Instead of dispersed software and databases, it collects company resources and reduces vendor overlap drastically. 

3) Data-driven customer insights:

Data transformation can be the key to unlocking customer insights. By having a better understanding of your customer and their regular needs it is possible to create a business strategy that will be very much customer-centric. Using both structured data and unstructured data, such as social media metrics, these insights will help drive business growth drastically.

Data transformation will enable strategies to provide more relevant, personalized, and work agile content.

So in conclusion we can say that digital transformation can unlock your efficiencies and thus deliver seamless and intuitive experiences for the customers. This would include all your email communications and your portals, digital products, and also how your business is planning to reach new prospects.

Customers always carry very high expectations from your digital experience and also consumers are used to having endless choices along with fast delivery and low prices.

For more information on Digital transformation, please contact us at coding brains.

written by Faiz Akhtar for Coding brains section(s).

What can Product Engineering Services do for your Organization?

What Can Product Engineering Services do for Your Organization?

Modern-day businesses have moved on from the traditional waterfall business model to the methodology which is agile simply because of its fast progression, greater turnaround time, flexible approach, and customer-benefit approach.

The trick of the trade in the software product engineering realm lies in regular evolution and dealing with legacy systems.

What are the Factors that prevent Enterprises from choosing an Advanced Technology System?

  • There is a lot of  fear of risks involved in factors which include cost, providing training, and development of internal system changes, delay in time, etc 
  • There is a lot of uncertainty for clients to like the new system adaptation in software product engineering
  • There are a lot of efforts which is involved in obtaining the right kind of expertise and technology support for customizable application development. These challenges can be easily adapted, and providers of product engineering services can ease the disconcert with relentless support. Assured product engineering service is a big bonus for adapting to the new changes happening in the business. This new system would require regular discussions between product engineers and key project holders and leaders.

What is Product Engineering in today’s world?

 Product engineering service would refer to the set of activities that are given so that the form of professional support for hardware, which is embedded and also in the IT service solutions and thus the product designing and the development of the project.
It will also involve innovation, design and development testing, and software integration thus also deploying the software products which will be in tandem with the latest technologies and the software delivery through different platforms. This process would also indicate gradually transformed client-enabling engineering services from traditional products which can be used for engineering in a systematic product.

The various phases that product engineering that would make a formidable unit can be:

  • Product Architecture 
  • Product Design
  • Product Testing
  • Product Migration and Porting
  • Technical Support

According to researchers from “ Markets and Markets” in 2016, would denote that the product engineering services market can improve and reach USD more than 1000 billion by 2021.

Consumers usually believe in outsourced product engineering services since they can not help enterprises they can focus a lot on their core business operations to let go them compete as their technology leaders. It will become possible for Technology companies that can now eat the cake too. 

The Benefits of Professional Product Engineering Services and Solutions to Your Organization would mean many people are ready to implement features and functionalities and the processes that would contribute to shorter turnarounds.

Product Engineering services and solutions can strategically work as the business creator which would help in changing your business and cultivating business goals that are strategic business plans through constant innovations of the product.

The Benefits that Product Engineering Services provide to companies include:

  • To Get the bandwidth of focus on core competencies while putting the bonus of augmented services that the outsourced PES service providers
  • Earning competitive expertise in a new technology domain without any kind of cost spikes
  • To Achieve system interdependency through cross-functional platforms and third-party devices.
  • Becoming adept at technology in real-time and creating dynamic customer need is very important.
  • Changing the long-pending services and applying for Legacy Application Modernization to deal with stringent competition.

So to go through Product engineering services successfully there are a few steps that you would need to take.

  • Identification of Competitive Strengths
  • Ideation and Prototyping
  • Product Development, Engineering, and Testing
  • End-to-End Service Implementation
  • Product Support and Maintenance

This stage will be able to offer a competitive benefit to businesses and the market through exceptional customer connections and mining data. It would also Support activities that will enable to fortify the customer’s trust and offer intuitive ways of making the digital products more convenient for users.

For more information on Product engineering services please contact us at coding brains.


written by Faiz Akhtar for Coding brains section(s).

Managed IT Offerings: Are you ready to invest?

Managed IT Offerings: Are you ready to invest?

The importance of investments in your business is the reason for safety, functionality, and how effective your technology can be.

With the help of an in-house team, it will be very useful to support your business, also outsourcing will help in bringing a lot of long-term benefits.

An It service provider who will take the time to understand and would also work to accomplish the business goals can be of great value.

In this blog, we will be talking about the benefits which will are listed above.

1) High Return On Investment

As a small in-house team, a managed IT service provider (MSP) will offer far more resources at a very small cost. An MSP will provide many more IT professionals and you will be able to ace the things at the same cost as a small in-house team, which is possible at the same cost. An MSP can provide a much larger team of IT professionals to access the most cutting-edge technology solutions which can empower your business greatly.

They are also very effective in providing you with business solutions and preventing you from cyber threats. MSPs offer a variety of resources and also value, than a conventional in-house IT team for the same price point.

2) Efficiency

 Just by outsourcing the management of your IY, the business can focus on the core offering. The time that would be spent training the new employees can be transferred to the MSP.

The MSP will also ensure that the business adheres to the management of your industry standards and the regulations of the company. Also outsourcing the MSP will ensure that the technology is very well maintained and would also reduce outrages and will increase the timing for your employees.

3) Increased Productivity

You may have staff who have IT experience and are specially hired just to develop the programs, or to train the employees. But it is also for them to get trained and become professional employees.

They can be sidetracked with other requests from the coworkers, such as seeking help and getting log-in issues, thus making a lot of productivity possible.

By outsourcing Managed IT services companies will help in providing the employees a proper helpline to call whenever the company has IT issues. In return, this would allow the retainer IT staff to be focused on the tasks which they are supposed to do as a hired staff.

4) Avoidance of Security Breaches

We have seen over the years that hoe Cybercrime is continuously evolving, but it is possible to keep the organization very safe by outsourcing cyber security to a specialist who will thus keep up to date with the latest and best technology.

The consultants will also help in assisting the staff in seeing and recognizing and also avoiding the latest defenses.

The consultants would thus assist the staff in recognizing and avoiding the latest threats which are usually aimed at them, which will further decrease any kind of security breach that may happen. Even though cyber security is often considered to be out of the typical offerings that MSP provides, they usually expand their services to further include cyber security offerings.

So are you ready to invest in a managed IT service provider which can be extremely cost-effective and an efficient solution to the problems posed by the typical in-house IT teams? With the expertise that grows daily, MSPs will provide businesses with the right kind of technological solutions that can help in focussing on pursuing their business goals and not think too much about the work required in IT. For more information on Managed IT offerings please contact us at coding brains.

written by Faiz Akhtar for Coding brains section(s).
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